Design That
Thinks Forward
Senior Art Director bridging visual design, product thinking, and AI-driven workflows — crafting experiences that look exceptional and perform even better.
The Designer Behind
the Work
Hello, I'm Mohey.
I started as a graphic designer, but over time, my focus shifted from visuals to how products actually work.
Over the years, I've designed marketing campaigns, digital experiences, and scalable design systems. My focus shifted from "how it looks" to "how it works, converts, and feels."
Today, I think more in terms of user flows, behavior, and outcomes — not just layouts and aesthetics.
I'm focused on growing into product design, combining visual expertise with a deeper understanding of user experience.
Bachelor of Commerce (BCom)
What I Bring
to the Table
Capabilities
Tools & Software
Designing With
Intelligence
AI is not a tool in my workflow — it's a design partner.
I leverage AI to push beyond obvious ideas, test multiple creative directions in parallel, and reduce the gap between concept and execution. This allows me to spend less time producing and more time thinking, refining, and making better decisions.
I don't use AI to replace design — I use it to elevate it.
Tools & Applications
Where I've Made
an Impact
- Lead creative direction for Quant's marketing, product communication, and digital brand presence.
- Began in the marketing division, focusing on product development for Fruits360, creating improved visual experiences to enhance customer engagement and product perception.
- Later took ownership of both Fruits360 and Quant's corporate marketing, managing social media development and helping drive a noticeable improvement in brand presence and content quality.
- Currently lead the creative direction of Suhail Real Estate Platform, overseeing social media, UI/UX improvements, and the platform's overall visual communication.
- Design and develop presentations, internal reports, and official communication materials for major clients and entities, including RCRC and other high-profile stakeholders.
Delivered brand, marketing, and corporate communication design solutions for leading financial-sector clients through Manara, supporting both product-level and institutional communication needs.
- Contributed to strengthening market presence by 50% through the development of a sustainable brand system and a complete brand ecosystem covering identity, messaging, and implementation across digital and commercial channels.
- Supported brand and marketing alignment by leading design execution in coordination with wider teams, contributing to clearer communication and stronger commercial impact, including support toward achieving 45% of commercial goals.
- Oversaw the application and consistency of corporate identity systems across digital and print materials, ensuring unified visual and verbal standards throughout all internal and external touchpoints.
- Improved brand compliance by 40% through structured governance practices, quality control processes, and stronger adherence to identity guidelines across reports, communications, and official institutional materials.
- Supervised the design and execution of high-level corporate reports, presentations, and formal communication assets, ensuring precision, professionalism, and alignment with institutional standards.
- Delivered premium visual design for investment products and corporate communications, maintaining brand consistency and high-quality output across all required applications.
- Worked across a wide range of business and communication materials, including presentations, reports, branded documents, campaign assets, and marketing visuals, with a strong focus on clarity, consistency, and strategic relevance.
- Contributed to strengthening brand governance, improving cross-channel consistency, and elevating the overall quality of design output for major financial institutions.
- Played a key role in developing and managing integrated brand systems, including identity design, messaging structures, and institutional usage frameworks tailored to each client's strategic and operational requirements.
- Led visual communication and marketing design initiatives for the medical center across promotional and corporate materials.
- Developed creative concepts and brand expressions aligned with marketing and communication objectives.
- Supervised design execution and ensured quality, consistency, and alignment with brand standards.
- Designed user interfaces for websites and contributed to mobile app layouts, focusing on usability and clarity.
- Gained solid experience in structuring interfaces, user flows, and improving overall user experience.
- Translated business requirements into intuitive and visually consistent digital experiences.
- Collaborated with developers to ensure accurate implementation of designs.
- Strengthened understanding of UX principles, interaction patterns, and user-centered design.
- Delivered freelance graphic design services to 380+ clients across diverse industries and markets through Khamsat.
- Earned over 280 positive reviews with an overall 5/5 rating, reflecting strong client satisfaction, quality of work, and consistent professionalism.
- This experience accelerated my professional growth, strengthened my adaptability, and built a solid foundation in client communication and problem-solving.
- It also played a key role in opening international opportunities, which became a starting point for my career progression.
Trusted by Leading
Brands & Teams
A selection of clients and teams I've worked with across branding, digital campaigns, and design projects.
Let's Build
Something Great
I'm currently open to new opportunities — whether it's a full-time role, a freelance project, or a creative collaboration. Let's talk.